Plymouth Rock Reduces Market Research Costs by 80 Percent Using
Vovici’s Feedback Solution

Leading Insurance Company Manages Efficient, Cost-Effective Customer Feedback Research Through EFM Software

Dulles, VA – September 30, 2009 – Vovici, the leading provider of survey software and enterprise feedback management (EFM) solutions, today announced that the Plymouth Rock Company, a leading property and casualty insurer, has deployed Vovici as the technology platform for its customer feedback efforts.

Plymouth Rock’s objective is to “in-source” as much of its marketing research efforts as possible. Ed Fernandez, President and CEO of Palisades Safety and Insurance Management Corporation (a Plymouth Rock Managed Company), is sponsoring the effort to drive deeper market intelligence and gain greater control over important market research efforts. “We needed both a solution and a company that could empower us to operate a high-performing, cost-effective internal market research group, and we found these in Vovici,” said Fernandez. “Vovici’s sophisticated yet easy-to-use solution, coupled with their deep consulting experience, has played a critical role in our ability to continue to operate as a customer-centric organization.”

Centralizing survey and community initiatives on Vovici has enabled Plymouth Rock to significantly reduce costs for market research. “It is not uncommon for projects to now come in at 20 percent of their original budget because of Vovici,” according to Rob Madonna who leads Plymouth Rock’s Customer Feedback Group. “We attribute the cost savings to the speed and efficiencies of the survey software that has replaced the need for outside consultants and gives us the ability to negotiate rates to acquire samples from panel companies.”

Alongside cost savings and improved efficiency, Vovici has elevated the quality of research possible within Plymouth Rock. The adoption of Vovici provides the company with the best-in-class security, reporting, data integrity and complex logic that a previous survey solution lacked. In addition, Vovici’s online community capabilities will help Plymouth Rock to establish a continuous stream of insights through both quantitative and qualitative forms. A full case study for Plymouth Rock can be found here: http://www.vovici.com/_assets/pdf/CaseStudies/vovicicasestudy-plymouthrock.pdf.

“We are pleased to announce Plymouth Rock as a successful customer in the insurance industry,” said Roderick Morris, vice president of marketing for Vovici. “Awareness tracking, agent feedback, website and advertising design, pricing studies, and benefits structure are just some of the initiatives that Plymouth Rock runs on the Vovici platform. Every key initiative that Plymouth Rock and other leading companies deploy with our feedback application represents an opportunity to save time and money while gathering critical intelligence to improve the customer experience.”