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| Title: |
Online Marketing Analyst |
| Abstract: |
The Online Marketing Analyst will be tasked with driving customer acquisition online; implementing, evaluating, and optimizing High Point's annual online marketing plans...
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| The Online Marketing Analyst will be tasked with driving customer acquisition online; implementing, evaluating, and optimizing High Point's annual online marketing plans. He/she will analyze click streams, site traffic and activity, maximize lead volume and conversion of high quality customer prospects. Identify opportunities and test new approaches to optimize the quote/sales funnel. Present learnings and recommendations to senior management.
In this position you will manage the following initiatives:
Recommend and Utilize advanced web analytics/metrics and data collection tools to measure web transaction activity and maximize the marketing funnel.
Provide direction to and work with external interactive marketing agency. Validate their data/reports and ensure overall execution and reporting quality.
Work collaboratively with Agent Marketing, Product Management and PR departments on related marketing initiatives.
Qualifications, Experience and Education:
Strong analytical skills. Ability to quickly review data, interpret and analyze results, develop and present recommendations, and direct agency vendors.
5+ years experience in/knowledge of the range of Online marketing tactics and analytics tools, with demonstrated results and success in managing and optimizing Paid Search campaigns, Display Media, Affiliate Marketing, Email campaigns, etc.
Experience working in a high-traffic/volume, transactional, E-commerce website environment.
Demonstrated knowledge of website functionality, specifically the role of online analytics tools in the support of marketing business objectives.
Demonstrated ability to translate business requirements to functional specifications for website build and measurement.
Understanding of the role of online in the general marketing mix.
Experience in managing vendor relationships.
Direct to consumer web marketing experience.
Project management experience.
Experienced, informed insight into consumer shopping/purchase/transactional behavior online.
Thorough technical knowledge of Search Engine Marketing, Analytics packages and services.
A results-oriented individual who executes; establishes action plans and milestones to evaluate and revise decisions as appropriate; and prioritizes accordingly to ensure greatest amount of return.
Entrepreneurial; open to ideas with a demonstrated track record of bringing new ideas and approaches to fruition.
Strong written and verbal communication skills; collaborative with strong influencing and interpersonal skills.
Bachelor's Degree in a related field.
Location: Red Bank, NJ
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